据美国直销协会、世界联合会直销协会(世界直销协会联盟)联合统计,2015年全球超过1.03亿独立经销商产生价值1830亿美元,直销市场有望高达2500亿。
不过世界直销协会联盟衡量本次统计的唯一标准就是是否是其协会成员,这就意味着可能部分直销企业并非统计在册。另外多渠道销售集团,如福维克我们也进行了销售额拆分。
世界各地有超过10,000直销企业,其中很多企业位于亚洲地区,特别是在中国大陆。
我们基于现有的销售数据及市场调查统计出全球250家直销企业顶尖销售额排行榜,数字不一定是最精准,但是一定是最接近。(单位:百万美元)
排名 | 公司 | 年收入 | 精准度 | 国家 |
1 | 安利 | 9,500 | 已确认 | US |
2 | 雅芳 | 6,160 | 已确认 | US |
3 | 爱茉莉太平洋 | 4,680 | 已确认 | KR |
4 | 康宝莱 | 4,470 | 已确认 | US |
5 | 无限极 | 3,888 | 已确认 | CN |
6 | 玫琳凯 | 3,700 | 已确认 | US |
7 | 完美 | 3,580 | 已确认 | CN |
8 | Forever Living Pr. | 2,500 | 预估值 | US |
9 | Natura Cosmeticos | 2,410 | 已确认 | BR |
10 | 特百惠 | 2,280 | 已确认 | US |
11 | 如新 | 2,250 | 已确认 | US |
12 | Thermomix (福维克) | 1,565 | 已确认 | DE |
13 | 天狮 | 1,550 | 已确认 | CN |
14 | Primerica Financial Services | 1,410 | 已确认 | US |
15 | Ambit Energy | 1,400 | 已确认 | US |
16 | 欧瑞莲 | 1,350 | 已确认 | SE |
17 | 美乐家 | 1,330 | 已确认 | US |
18 | Belcorp | 1,200 | 已确认 | PE |
19 | Telecom Plus (Utility Warehouse) | 1,170 | 已确认 | GB |
20 | 新时代 | 1,160 | 已确认 | CN |
21 | Kobold (福维克) | 1,111 | 已确认 | DE |
22 | 婕斯 | 1,090 | 已确认 | US |
23 | 新雅芳 | 1,010 | 已确认 | US |
24 | Young Living | 1,000 | 已确认 | US |
25 | 优莎娜 | 918 | 已确认 | US |
26 | 爱身健丽 | 890 | 已确认 | US |
27 | Stream Energy | 866 | 已确认 | US |
28 | DXN Global | 862 | 已确认 | US |
29 | 宝丽 | 823 | 已确认 | JP |
30 | ACN | 821 | 已确认 | US |
31 | 美安 | 791 | 已确认 | US |
32 | Team Beach Body | 780 | 已确认 | US |
33 | Juice Plus+ | 750 | 预估值 | US |
34 | OneCoin | 750 | 预估值 | BG |
35 | It Works! Global | 748 | 已确认 | US |
36 | Yanbal International | 747 | 已确认 | PE |
37 | Advocare | 719 | 已确认 | US |
38 | 梦幻之旅 | 693 | 已确认 | US |
39 | Rodan and Fields | 624 | 已确认 | US |
40 | Yang | 597 | 已确认 | CN |
41 | Miki Corp. | 578 | 已确认 | JP |
42 | Team National | 549 | 已确认 | US |
43 | 太阳神 | 538 | 已确认 | CN |
44 | 三一礼品 | 516 | 已确认 | US |
45 | Nerium Int. | 516 | 已确认 | US |
46 | Arbonne International | 502 | 已确认 | US |
47 | Forbes Lux Group | 501 | 已确认 | CH |
48 | Legal Shield | 461 | 已确认 | US |
49 | Rolmex | 448 | 已确认 | US |
50 | Scentsy | 429 | 已确认 | US |
51 | Jafra Cosmetics (Vorwerk) | 411 | 已确认 | US |
52 | Omnilife | 406 | 已确认 | MX |
53 | QNet | 400 | 预估值 | MY |
54 | 三生 | 399 | 已确认 | CN |
55 | Plexus Worldwide | 384 | 已确认 | US |
56 | Younique | 375 | 预估值 | US |
57 | DoTerra | 350 | 预估值 | US |
58 | 慕瑞达 | 350 | 预估值 | US |
59 | Just International AG | 350 | 已确认 | CH |
60 | PM International | 350 | 已确认 | DE |
61 | KK Assuran | 350 | 预估值 | JP |
62 | Le-Vel | 349 | 已确认 | US |
63 | Naturally Plus | 339 | 已确认 | US |
64 | Merro | 328 | 已确认 | US |
65 | For Days Co. | 325 | 已确认 | JP |
66 | 自然阳光 | 325 | 已确认 | US |
67 | Viridian Energy | 324 | 已确认 | US |
68 | 福莱 | 321 | 已确认 | US |
69 | Pampered Chef | 320 | 预估值 | US |
70 | 康婷 | 308 | 已确认 | CN |
71 | LR Health and Beauty | 306 | 已确认 | DE |
72 | Stella & Dot | 300 | 预估值 | US |
73 | LG Household & Health Care | 300 | 预估值 | MY |
74 | Resgreen | 299 | 已确认 | US |
75 | 安然 | 296 | 已确认 | CN |
76 | Better Way (Mistine) | 285 | 已确认 | TH |
77 | ModiCare | 275 | 预估值 | IN |
78 | WIV Wein Int. AG | 275 | 已确认 | DE |
79 | PartyLite | 273 | 已确认 | US |
80 | Natural Health Trends Global | 265 | 已确认 | US |
81 | 然健环球 | 265 | 已确认 | US |
82 | Family Heritage Life | 254 | 已确认 | US |
83 | Pro-Health | 251 | 已确认 | US |
84 | Cabi Online | 250 | 已确认 | US |
85 | Cosway | 250 | 预估值 | MY |
86 | Faberlic | 250 | 预估值 | RU |
87 | Origami Owl | 250 | 预估值 | US |
88 | Pure Inc. | 230 | 预估值 | JP |
89 | Southwestern Advantage | 225 | 已确认 | US |
90 | Sunrider International | 225 | 预估值 | US |
91 | Jamberry Nails | 224 | 已确认 | US |
92 | Cutco | 204 | 已确认 | US |
93 | Take Shape For Life – Medifast | 202 | 已确认 | US |
94 | Alliance In Motion | 200 | 已确认 | PH |
95 | Menard Cosmetics | 198 | 已确认 | JP |
96 | Gano Excel | 195 | 预估值 | MY |
97 | JapanLife Co. | 195 | 预估值 | JP |
98 | Hy Cite Enterprises | 195 | 已确认 | US |
99 | LifeVantage | 190 | 已确认 | US |
100 | Noevir | 189 | 已确认 | US |
101 | 寰泰 | 180 | 已确认 | US |
102 | For You | 179 | 已确认 | US |
103 | Naris Cosmetics | 178 | 已确认 | JP |
104 | 立新世纪 | 175 | 预估值 | US |
105 | Nikken | 175 | 预估值 | US |
106 | Elken | 170 | 预估值 | MY |
107 | Princess House | 170 | 已确认 | US |
108 | 隆力奇 | 167 | 已确认 | CN |
109 | Stampin’ Up! | 165 | 预估值 | US |
110 | Zhulian Marketing | 165 | 预估值 | MY |
111 | Pure Romance | 164 | 已确认 | US |
112 | World Global Network | 157 | 已确认 | US |
113 | Youngevity | 156 | 已确认 | US |
114 | Charle Corp. | 154 | 已确认 | JP |
115 | Giffarine Skyline | 153 | 已确认 | TH |
116 | 康美 | 151 | 已确认 | CN |
117 | Seacret Direct | 151 | 已确认 | US |
118 | Kangzen | 150 | 预估值 | TH |
119 | Hinode Cosméticos | 150 | 预估值 | BR |
120 | Enagic USA | 150 | 预估值 | US |
121 | 欧金咖啡 | 150 | 预估值 | CA |
122 | 金士力佳友 | 149 | 已确认 | CN |
123 | BearCere Ju | 145 | 已确认 | JP |
124 | Diana Co. | 139 | 已确认 | JP |
125 | Alphay International, Inc. | 135 | 已确认 | US |
126 | Prowin international | 134 | 已确认 | DE |
127 | Maruko | 129 | 已确认 | CN |
128 | Zija International | 129 | 已确认 | US |
129 | Arsoa Honsha | 125 | 预估值 | JP |
130 | Kirby Company | 125 | 预估值 | US |
131 | Cambridge Diet | 125 | 预估值 | GB |
132 | Lyoness | 125 | 预估值 | AT |
133 | Bofrost | 125 | 预估值 | DE |
134 | GNLD International | 125 | 预估值 | US |
135 | Zrii | 119 | 已确认 | US |
136 | Fuxion | 116 | 已确认 | US |
137 | Univera | 115 | 预估值 | KR |
138 | Synergy Int. (Nature’s Sunshine) | 114 | 已确认 | US |
139 | 5Linx | 112 | 预估值 | US |
140 | 爱睿希 | 112 | 已确认 | US |
141 | FM Group | 110 | 已确认 | PL |
142 | Golden Sun | 108 | 已确认 | IN |
143 | Loveast | 105 | 已确认 | US |
144 | Ideality | 104 | 已确认 | US |
145 | Heim & Haus | 100 | 预估值 | DE |
146 | The Maira Co. | 98 | 预估值 | JP |
147 | Sportron Int. | 95 | 预估值 | US |
148 | Tastefully Simple | 95 | 预估值 | US |
149 | 维玛 | 95 | 预估值 | US |
150 | Vileda GmbH | 95 | 预估值 | DE |
151 | Jimon | 90 | 已确认 | AF |
152 | 天士力 | 90 | 已确认 | CN |
153 | Nefful | 90 | 预估值 | US |
154 | Life Plus | 85 | 预估值 | US |
155 | Immunotec Research | 84 | 预估值 | CA |
156 | Koyo-Sha | 83 | 已确认 | JP |
157 | Vision Int People Group | 81 | 已确认 | RU |
158 | Zurvita | 81 | 已确认 | US |
159 | IDlife | 80 | 预估值 | US |
160 | Trivita | 78 | 预估值 | US |
161 | Total Life Changes | 77 | 已确认 | US |
162 | Captain Tortue Group | 76 | 已确认 | FR |
163 | ASEA | 75 | 预估值 | US |
164 | Acti-Labs | 75 | 预估值 | GB |
165 | bHIP Global | 75 | 预估值 | US |
166 | ViSalus | 75 | 预估值 | US |
167 | Ann Summers | 75 | 预估值 | GB |
168 | Energetix | 75 | 预估值 | DE |
169 | Nutrimetics | 75 | 预估值 | AU |
170 | Ion Cosmetics | 70 | 预估值 | JP |
171 | ForeverGreen – FgXpress | 67 | 已确认 | US |
172 | Sisel International | 65 | 预估值 | US |
173 | Ardyss | 65 | 预估值 | US |
174 | New Image Group | 65 | 预估值 | NZ |
175 | Boulevard Monde | 65 | 预估值 | BR |
176 | Premier Designs | 65 | 预估值 | US |
177 | Gold Canyon | 65 | 预估值 | US |
178 | Kyani | 60 | 预估值 | US |
179 | J.Hilburn | 55 | 预估值 | US |
180 | Creative Memories | 55 | 预估值 | US |
181 | Mega Holdings | 55 | 预估值 | HK |
182 | MOBE (My Own Business Education) | 55 | 预估值 | MY |
183 | QSciences | 55 | 预估值 | US |
184 | Reliv International | 52 | 已确认 | US |
185 | Javita | 50 | 预估值 | US |
186 | Vestige Marketing | 50 | 预估值 | IN |
187 | Deesse International | 50 | 预估值 | CH |
188 | Modere | 50 | 预估值 | US |
189 | XanGo | 50 | 预估值 | US |
190 | Zinzino | 50 | 已确认 | SE |
191 | AMC International | 50 | 预估值 | CH |
192 | Jewelry in Candles | 48 | 预估值 | US |
193 | K Link International | 45 | 预估值 | IN |
194 | Karatbars | 45 | 已确认 | DE |
195 | Berry.En | 45 | 预估值 | DE |
196 | Kleeneze (JRJR Networks) | 45 | 已确认 | GB |
197 | LifeWave | 45 | 预估值 | US |
198 | Perfectly Posh | 45 | 预估值 | US |
199 | Altos Enterprises Ltd | 45 | 预估值 | IN |
200 | Regal Ware | 45 | 预估值 | US |
201 | Send Out Cards | 45 | 预估值 | US |
202 | The Limu Company | 42 | 预估值 | US |
203 | TruVision Health | 40 | 预估值 | US |
204 | Rain International | 40 | 预估值 | US |
205 | Longaberger (JRJR Networks) | 38 | 预估值 | US |
206 | Global Wealth Trade | 38 | 预估值 | CA |
207 | Betterware (JRJR Networks) | 36 | 已确认 | GB |
208 | SoZo Global | 35 | 预估值 | US |
209 | Mi Lifestyle Marketing | 35 | 预估值 | IN |
210 | Xocai | 35 | 预估值 | US |
211 | Glaze Trading India | 35 | 预估值 | IN |
212 | Silpada Designs | 30 | 预估值 | US |
213 | Empower Network | 30 | 预估值 | US |
214 | PhytoScience | 28 | 预估值 | MY |
215 | Skinny Body Care | 25 | 预估值 | US |
216 | Trevo | 25 | 预估值 | US |
217 | Chloe and Isabel | 25 | 预估值 | US |
218 | Uppercase Living (JRJR Networks) | 25 | 预估值 | US |
219 | Zermat Int. | 25 | 预估值 | US |
220 | Evolv Health | 25 | 预估值 | US |
221 | Dubli Network – Ominto | 22 | 已确认 | US |
222 | Usborne Books | 21 | 已确认 | US |
223 | Agel (JRJR Networks) | 20 | 预估值 | US |
224 | Steeped Tea | 20 | 已确认 | CA |
225 | Essante Organics | 20 | 预估值 | US |
226 | Exfuze | 20 | 预估值 | US |
227 | Close To My Heart | 19 | 预估值 | US |
228 | Aloette Cosmetics | 15 | 预估值 | US |
229 | Norwex | 15 | 预估值 | NO |
230 | Financial Education Services | 15 | 预估值 | US |
231 | NYR Organic | 15 | 预估值 | US |
232 | Paparazzi Accessories | 15 | 预估值 | US |
233 | SeneGence | 15 | 预估值 | US |
234 | Sevenpoint2 | 15 | 预估值 | US |
235 | Wildtree | 14 | 预估值 | US |
236 | Athenas Home | 12 | 预估值 | US |
237 | Limitless Worldwide | 12 | 预估值 | US |
238 | Ava Gray Direct | 10 | 预估值 | US |
239 | Bonofa | 10 | 预估值 | LI |
240 | LEO | 10 | 预估值 | GB |
241 | Well And Company | 10 | 预估值 | US |
242 | LuLaRoe | 10 | 预估值 | US |
243 | Visi | 10 | 预估值 | US |
244 | Wellstar Int. | 10 | 预估值 | DE |
245 | Yoli | 10 | 预估值 | US |
246 | iMarketslive | 10 | 预估值 | US |
247 | Paycation | 10 | 预估值 | US |
248 | Pink Papaya | 10 | 预估值 | US |
249 | Pink Zebra | 10 | 预估值 | US |
250 | Project Home (JRJR Networks) | 10 | 预估值 | US |
251 | Your Inspiration At Home (JRJR Networks) | 10 | 预估值 | AU |
252 | Victoria Benelux | 9 | 预估值 | BE |
253 | Paperly (JRJR Networks) | 8 | 预估值 | US |
254 | Miglio Designer Jewellery | 8 | 预估值 | ZA |
255 | Phoenix Trading | 7 | 预估值 | GB |
256 | BeautyCounter | 6 | 预估值 | US |
257 | Nuviza | 6 | 预估值 | US |
258 | Fitteam Global | 5 | 预估值 | US |
259 | Alive Max | 5 | 预估值 | US |
260 | All Dazzle | 5 | 预估值 | US |
261 | Brain Abundance | 5 | 预估值 | US |
262 | BIO4 | 5 | 预估值 | MX |
263 | Sass N Frass | 5 | 预估值 | US |
264 | Enjo UK | 4 | 预估值 | GB |
265 | Basic Reset | 4 | 预估值 | US |
266 | Aqua Source UK | 3 | 预估值 | GB |
267 | Beyuna | 2 | 预估值 | NL |
268 | Chalky & Company | 2 | 预估值 | US |
269 | DLG World | 2 | 预估值 | FR |
270 | Buyezee | 2 | 预估值 | US |
271 | 5 Star Signals | 1 | 预估值 | IE |
272 | BeautiControl (特百惠) | 1 | See Tupperware | US |
273 | Smart Services Network | 1 | 预估值 | BE |
274 | Tyra Banks Cosmetics | 1 | 预估值 | US |
275 | 福维克 | 1 | See divisions | DE |
276 | JRJR Networks | 1 | See divisions | US |
277 | Wakaya Perfection | 1 | 预估值 | US |
278 | Synergy Card Network | 1 | 预估值 | US |
279 | Valentus | 1 | 预估值 | US |
280 | Hoprocket | 1 | 预估值 | US |
281 | Filabe Of Switzerland | 1 | 预估值 | CH |
282 | Blezi Cosmetics | 1 | 预估值 | NL |
直销100海外报道 (责编:liuxinyue)